To stay viable in the marketplace, you've got to make yourself known. All Seasons Resort Lodging starts with a critical competitive edge that few rivals can touch. With specific expertise in the combined field of marketing, hotel operations and property management, All Seasons Resort Lodging will showcase each property, rather than the management company. We believe this results in greater market penetration, increased owner returns and improved guest satisfaction.
So how does it all come together? Our marketing mix is comprised of four main components: Internet, Print Media, TV/Radio and Wholesalers.
Internet (direct & third party)
The Internet is currently generating the bulk of our reservations, directly and indirectly, and will only continue to increase in importance.
Each All Seasons Resort Lodging property maintains its own representation on our website, all distribution channels, the Global Distribution System (targeting travel agents), and on partner websites.
Direct-to-consumer sales is centerpiece of our Internet strategy, as it is the ultimate medium to achieve top Average Daily Rate (ADR) and lessening our dependence on intermediaries, discounters, and traditional wholesalers. We employ all direct channel strategies such as pay-per-click marketing, email newsletters, website optimization, low price guarantee, loyalty and retention programs, and trust building to encourage, entice, and convert lookers to bookers.
Targeted traffic is driven to our websites through paid and unpaid partner affiliations, organic search results (achieved through search engine optimization), pay-per-click campaigns, and email marketing campaigns. Once a potential visitor reaches our website they are greeted with a user- friendly interface. Professional photography, content, virtual tours and booking engines are all crucial elements to enhancing the trust building aspects of the site and increasing reservation conversion rates.
We continually work to forge strong relationships with our third party distribution partners in an effort to dominate each market on affiliate websites. Preferred partners include Expedia, Hotels.com/CondoSavers, Travelocity, YahooTravel, Orbitz, and Hotwire.
Print advertisements are used in numerous publications including: Hotel and Travel Index, city bureau vacation planners, direct mail, company brochures, AAA Tourbooks, phone directories, recreation magazines, and local magazine vacation planners.
Local TV and radio advertisements are used to stimulate demand from the local market in off peak periods.
While traditional wholesalers', such as airline companies, production levels have decreased, they still generate a significant amount of business. Each property in our portfolio is represented by major wholesalers.
Most importantly, All Seasons Resort Lodging has a dedicated and proactive Group Sales Department that keeps our marketing mix churning. Our staff regularly meets with city chamber bureaus, meeting planner organizations, and group leaders. Annual sales trips are conducted to numerous locations to meet with ski groups, meeting planners, tour operators, travel agencies, and existing partners. And when we're not traveling, All Seasons Resort Lodging proudly sponsors local events, which bring in tens of thousands of annual visitors to area destinations. Current sponsorships include the Sundance Film Festival, Park City Arts Festival, Triple Crown World Series, and Slamdance Film Festival