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White label our regional booking engine helps you look good, and your guests rest easy.

You’re a giver. And, like most non-profit organizations, your giving extends to the areas where your events are held. Now, it’s time to get a little something back. All Seasons Resort Reservations was born from the need for non-profit organizations to monetize the economic benefits their events bring to local communities. To meet this need, All Seasons Resort Lodging launched an event-branded central reservation service called RootRez. This win-win service generates additional income for event organizers and better margins for local lodging providers—all while supplying a valuable service to event patrons.


As one of the premiere property management and Internet marketing companies in the western U.S., All Seasons Resort Lodging consistently outperforms its competition. How? By understanding and capitalizing on client booking habits and industry trends. That’s why numerous events and festivals have partnered with RootRez. And it was through these partnerships that All Seasons Resort Lodging observed non-profits struggling for funding and recognized they deserved to better capitalize on the significant financial impact their event contributes to local communities.

Attracted by All SeasonsResort Lodging’s characteristics and the opportunity for economic benefit, The Sundance Institute hired RootRez to operate and manage Destination Sundance—the lodging component for the 2010-today Sundance Film Festivals.

For Sundance and others alike, this new program helps ensure the lodging community can support the non-profit organization for years to come while yielding stronger revenues for each property that participates.

In 2015, RootRez extrended beyond events and launched StayParkCity.com, the premiere central reservation service for lodging in Park City. 

How it works:

  • Event hires All Seasons Resort Reservations to manage all lodging needs for the festival, leaving event free from liability and able to focus on operations
  • At no cost, All Seasons Resort Reservations creates an event-branded online booking engine backed by a call center
  • All Seasons Resort Reservations contracts with hotels for commissionable inventory
  • Patrons are driven to the online booking engine through the Event website and other cooperative strategic messaging
  • Every reservation booked online is commissionable at 12%, of which All Seasons Resort Reservations pays 5% to Event
  • All Seasons Resort Reservations oversees all collections and pays the Event within 30 days of receipt


Find out what we can do for your event
by calling today: 435-645-9626.